The future of television is here.
TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Netflix, Stan, tenplay, iTunes, PLUS7, ABC iview — apps are quickly becoming how we watch today. So we built a foundation around this vision — with an operating system called tvOS, innovative ways to connect with your screen and a smart use of Siri to search for something to watch. This is Apple TV. This is where television is headed.
It’s all about apps.
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, tenplay, Stan and iTunes to watch TV shows. And that’s exactly where TV in the lounge room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With Apple TV and its powerful tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.
The television finally gets some technology love.
With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With Apple TV and tvOS, a redesigned interface and the Siri Remote, there’s never been a better time to be a TV.
Ask more of your television.
With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Ask Siri to give you a few options, like “Show me popular TV shows”. Siri automatically searches across popular services like iTunes, Netflix and more, so you don’t have to dig through each app individually. Ask to hear an album that just dropped, and Siri starts playing it from Apple Music. You can even ask Siri to find or launch a specific app. The Siri Remote lets you focus on the entertainment.
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